Mark NicastreSep 15, 20232 minStrategic CommunicationsCrafting Audience Personas for Effective Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreAug 9, 20235 minCrisis CommunicationsI-95, the Rise of Local Conspiracy Theories, and Crisis ManagementI wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark NicastreAug 8, 20234 minCrisis CommunicationsPartner with a Crisis PR Firm for Your Communication PlanDo you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with specific...
Mark NicastreJul 20, 20232 minInternal CommunicationsThe Most Common Finding in Communications AuditsIn my experience conducting communications audits, the most common recurring finding is poor internal communications within the...
Mark NicastreJul 11, 20231 minPennsylvania PoliticsRCP: Messengers Matter in Advocacy CommunicationsWhen planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark NicastreJun 16, 20231 minIssue AdvocacyRCP: Three Zero Cost Reforms for Pennsylvania's BudgetPennsylvania's budget season is coming to a (maybe?) crescendo. With billions of dollars in decisions coming in the next few weeks, how...