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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Pennsylvania Budget Season: Advocacy Tactics That Deliver Results in June
There's one month left until the state budget deadline in Pennsylvania. You've spent the last six months doing the hard work: talking...
Mark Nicastre
May 302 min read


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.
Mark Nicastre
Jan 294 min read


Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...
Mark Nicastre
Jan 272 min read


Political Vulnerability Audits for Higher Education: Navigating Challenges During the Trump Administration
With the recent election of President Trump, institutions of higher education need to prepare for possible shifts in federal policy. Schools should expect reduced student aid, the end of student debt forgiveness, and major structural changes at the U.S. Department of Education. Leaders need a clear view of their exposure. Fitler Square Strategies helps institutions assess these risks through political vulnerability audits. Vulnerability audits help institutions understand how
Mark Nicastre
Nov 18, 20242 min read


Client Success: PA Needs Teachers Gets Earned Media Coverage Across Pennsylvania
Pennsylvania faces a critical shortage of teachers, and PA Needs Teachers is leading the effort to alleviate the crisis. Our work has...
Mark Nicastre
Jun 3, 20243 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark Nicastre
Aug 9, 20235 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but the blank page keeps winning? A public relations firm with crisis experience helps break that block and gets your team ready for hard moments. Without preparation, a crisis will hurt your reputation fast. Negative stories pile up, press coverage turns rough, and social media problems spread. A crisis communications plan gives your team structure and helps you respond to issues that threaten your reputation. Why you need
Mark Nicastre
Aug 8, 20232 min read


The Most Common Finding in Communications Audits
In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers. Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak interna
Mark Nicastre
Jul 20, 20232 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark Nicastre
Jul 11, 20231 min read


RCP: Three Zero Cost Reforms for Pennsylvania's Budget
Pennsylvania's budget season is coming to a (maybe?) crescendo. With billions of dollars in decisions coming in the next few weeks, how...
Mark Nicastre
Jun 16, 20231 min read


How Should Advocacy Organizations Celebrate Policy Wins?
Your organization and your stakeholders worked hard for a major policy win. Now what? Many groups jump to the next project and forget to show people what they accomplished. If you want your win to matter, you need a plan to thank lawmakers and explain the results to supporters and the public. Look at the Inflation Reduction Act. When President Biden signed the law, it brought new jobs, lower costs, and cleaner air and water. It covered many issues, which gave advocates pl
Mark Nicastre
Jun 14, 20232 min read


RCP: Off-Year Races Will Shape Pennsylvania’s Future
In a little more than two weeks, Pennsylvania voters will go to the polls for off-year primary elections. With races for Philadelphia...
Mark Nicastre
Apr 30, 20232 min read


Five Advocacy Tips for the Pennsylvania Budget Address
Tomorrow, Governor Josh Shapiro will give his first budget address. The address will kick off months of hearings and debates about what...
Mark Nicastre
Mar 6, 20232 min read


Developing a Communications Plan for Colleges and Universities
Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi
Mark Nicastre
Dec 19, 20222 min read


Crafting a Media Relations Strategy for the 2023 PA Legislative Session
Following the 2022 elections, Pennsylvania's government will have new leaders in the House and the Governor's office. Democrats won the...
Mark Nicastre
Nov 15, 20222 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...
Mark Nicastre
Oct 31, 20223 min read


Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or...
Mark Nicastre
Sep 15, 20224 min read


Next Steps After Pennsylvania Budget Advocacy Success
If you scored a policy victory in this year's budget, it's important to notify your supporters and stakeholders.
Mark Nicastre
Jul 16, 20222 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.
Mark Nicastre
Jan 4, 20222 min read
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