I saw this quote recently regarding health and exercise, but it really struck me that it also applies to communications.

Are you missing the media coverage you expected? Is social media quiet even when your team posts often? Does your communications team stay busy without clear results? You need a communications audit. A communications audit helps you see what works and what holds you back. The review looks at structure, people, process, and content. Here is how audits work and why they matter. Review Communications Organization and Personnel The first step looks at structure and people. Who ma

In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers. Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak interna

Law firms face tough challenges when they manage litigation. The public response around a case shapes outcomes and reputations. You need a crisis communications partner who understands how fast situations escalate and how high the stakes are. Legal challenges bring reputational risk to your clients. While your firm manages the legal strategy, you need a partner to manage the public response. A legal dispute can turn into a crisis fast if you lack support from a team with cris

Fitler Square Strategies is a crisis communications firm that works with colleges and universities.

Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi

Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.