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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Political Vulnerability Audits for Higher Education: Navigating Challenges During the Trump Administration
With the recent election of President Trump, institutions of higher education need to prepare for possible shifts in federal policy. Schools should expect reduced student aid, the end of student debt forgiveness, and major structural changes at the U.S. Department of Education. Leaders need a clear view of their exposure. Fitler Square Strategies helps institutions assess these risks through political vulnerability audits. Vulnerability audits help institutions understand how
Mark Nicastre
Nov 18, 20242 min read


Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark Nicastre
Dec 6, 20232 min read


A Media Relations Lesson from Baseball: What is on-the-record?
This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark Nicastre
Oct 12, 20232 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark Nicastre
Aug 9, 20235 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but the blank page keeps winning? A public relations firm with crisis experience helps break that block and gets your team ready for hard moments. Without preparation, a crisis will hurt your reputation fast. Negative stories pile up, press coverage turns rough, and social media problems spread. A crisis communications plan gives your team structure and helps you respond to issues that threaten your reputation. Why you need
Mark Nicastre
Aug 8, 20232 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face tough challenges when they manage litigation. The public response around a case shapes outcomes and reputations. You need a crisis communications partner who understands how fast situations escalate and how high the stakes are. Legal challenges bring reputational risk to your clients. While your firm manages the legal strategy, you need a partner to manage the public response. A legal dispute can turn into a crisis fast if you lack support from a team with cris
Mark Nicastre
Jul 10, 20232 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.
Mark Nicastre
Jun 8, 20234 min read


When do you need a crisis communications PR firm?
When do you need a crisis communications PR firm? If you've been thinking about hiring a public relations firm, here are some considerations
Mark Nicastre
Apr 17, 20232 min read


RCP: Crisis Management Lessons from Philadelphia
In Philadelphia earlier this month, a chemical spill threatened the city's water supply. The experience offered important lessons in...
Mark Nicastre
Apr 11, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.
Mark Nicastre
Feb 17, 20232 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.
Mark Nicastre
Oct 5, 20222 min read
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