Mark NicastreDec 6, 20232 minCrisis CommunicationsSocial Media and Crisis PR: A Lesson from FabFitFunWhat happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark NicastreOct 13, 20232 minStrategic CommunicationsA Media Relations Lesson from Baseball: What is on-the-record? This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark NicastreAug 23, 20232 minCrisis CommunicationsNavigating Bankruptcy: Effective Crisis Communications During a Financial CrisisBankruptcy is a challenging and sensitive situation for any organization. Leadership is stressed, employees have questions, and...
Mark NicastreAug 9, 20235 minCrisis CommunicationsI-95, the Rise of Local Conspiracy Theories, and Crisis ManagementI wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark NicastreAug 8, 20234 minCrisis CommunicationsWork with a Crisis PR Firm to Help Write Your Crisis Communication Plan Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with specific...
Mark NicastreJul 10, 20233 minCrisis CommunicationsCrisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications FirmLaw firms face many challenges when it comes to managing litigation and legal battles on behalf of their clients. Beyond the courtroom,...