Mark NicastreMar 212 minOrganizational PlanningHow to Conduct a Communications Audit for Your Organization We have helped large organizations usher through significant projects and initiatives, from digital transformation to organizational...
Mark NicastreJan 191 minPennsylvania PoliticsJohn Fetterman's Communications Style and Consistency on Key IssuesJohn Fetterman is a lightning rod. First, Republicans and conservatives tried to turn him into a boogeyman. Now progressives are upset....
Mark NicastreDec 6, 20232 minCrisis CommunicationsSocial Media and Crisis PR: A Lesson from FabFitFunWhat happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark NicastreOct 13, 20232 minStrategic CommunicationsA Media Relations Lesson from Baseball: What is on-the-record? This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark NicastreSep 15, 20232 minStrategic CommunicationsUnderstanding Your Audience and Building Audience Personas for Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreSep 6, 20233 minStrategic CommunicationsMeasuring Success: Metrics and Strategies for Assessing Communication Plan EffectivenessYou and your team wrote a comprehensive communications plan, but now that it's in place, you're unsure if it's effective. What should you...