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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


The Importance of Proactive Crisis Communications
I saw this quote recently regarding health and exercise, but it really struck me that it also applies to communications.

Mark Nicastre
Nov 21, 20253 min read


Mastering Crisis Communications: A Guide for Pennsylvania-Based Organizations
Many Pennsylvania-based nonprofits and businesses face threats against their reputation and operations, even if they don't realize it. At Fi

Mark Nicastre
Sep 15, 20252 min read


How to Conduct a Communications Audit for Your Organization
Are you missing the media coverage you expected? Is social media quiet even when your team posts often? Does your communications team stay busy without clear results? You need a communications audit. A communications audit helps you see what works and what holds you back. The review looks at structure, people, process, and content. Here is how audits work and why they matter. Review Communications Organization and Personnel The first step looks at structure and people. Who ma

Mark Nicastre
Aug 15, 20252 min read


Fitler Square Strategies: A Leading Public Relations Firm in Pennsylvania
Take a Look at the Rankings of the Best Public Relations Firms in Pennsylvania Clutch Ranks the Top PR Firms in Pennsylvania Clutch ranked Fitler Square Strategies , based in Philadelphia, among Pennsylvania's top public relations firms. We areproud to be one of the few firms to receive a five-star rating on the site. The rankings include firms that offer a range of PR services, including paid media, earned media, and digital marketing. The Manifest's Rankings of Public Rela

Mark Nicastre
Jul 31, 20252 min read


GOP’s Transit Fight Intensifies PA’s Urban-Rural Political Divide
Republicans in Pennsylvania are attacking transit in the commonwealth's largest cities and fueling a regional divide that is much...

Mark Nicastre
Jul 29, 20252 min read


Can a PA Democrat Replicate Mamdani’s Winning Campaign?
The question that every political is observer is asking right now, "Is there a Zohran Mamdani in [fill in the state/city]?" For those who...

Mark Nicastre
Jul 24, 20252 min read


What About the Electorate in PA's Budget Fight?
Pennsylvania's state budget is again late, and there's no real groundswell for action to end it. The general public is simply not...

Mark Nicastre
Jul 20, 20252 min read


Lessons from the DC 33 Strike in Philadelphia
There are important advocacy and communications lessons that we can learn from the recent DC33 strike in Philadelphia. The union always...

Mark Nicastre
Jul 13, 20252 min read


Fitler Square Strategies Ranks Among Top PR Firms in Pennsylvania In July 2025
Multiple rankings again list Fitler Square Strategies among the top Pennsylvania public relations and crisis communication firms in July...

Mark Nicastre
Jun 30, 20252 min read


What's Ahead in Pennsylvania's State Budget Fight
Last week, I wrote an op-ed on Pennsylvania's upcoming state budget for Real Clear Pennsylvania. With a deadline of June 30, the process...

Mark Nicastre
Jun 16, 20251 min read
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