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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.
Why Winging It in Crisis Communications Can Cost Your Organization
Winging it without a crisis communications plan is risky but a lot of organizations do it anyway. We're all consumers of media. Have you seen the difference between an organization that's ready for a crisis and one that clearly isn't? It's not an accident. A lot of the times, we get called in after a crisis breaks. Something bad happens, someone Googles or ChatGPTs "crisis communications firm" and we pop up. We have experience with all sorts of situations, templates
Mark Nicastre
Mar 121 min read
Post Pennsylvania State Budget Tea Leaf Reading
In Pennsylvania, the governor's budget address kicks off five months - sometimes 8 to 12 months - of negotiations, hearings, votes, and consternation. Folks pick apart the governor’s budget address. How many times did he mention farms, main streets, or schools? Where did he focus his applause lines? What was the tone like toward Republicans? How did he credit Democrats? Advocates can also read the tea leaves in the immediate aftermath of the governor’s budget, too. The mos
Mark Nicastre
Feb 263 min read


Looking ahead to Governor Shapiro's 2026 Budget Address
Here we go again. In a few days, Governor Josh Shapiro will give his fourth budget address. It’s a long way from his first budget address in 2023. When he stepped up to speak to the gathered lawmakers in the Capitol rotunda during renovations to the House Chamber, he was a new governor with a promise to deliver results for Pennsylvania families. Since he spoke, he’s been the runner-up in the Veep stakes after President Joe Biden dropped out of the 2024 Presidential race and
Mark Nicastre
Jan 313 min read


The Importance of Proactive Crisis Communications
I saw this quote recently regarding health and exercise, but it really struck me that it also applies to communications.
Mark Nicastre
Nov 21, 20253 min read


Mastering Crisis Communications: A Guide for Pennsylvania-Based Organizations
Many Pennsylvania-based nonprofits and businesses face threats against their reputation and operations, even if they don't realize it. At Fi
Mark Nicastre
Sep 16, 20252 min read


How to Conduct a Communications Audit for Your Organization
Are you missing the media coverage you expected? Is social media quiet even when your team posts often? Does your communications team stay busy without clear results? You need a communications audit. A communications audit helps you see what works and what holds you back. The review looks at structure, people, process, and content. Here is how audits work and why they matter. Review Communications Organization and Personnel The first step looks at structure and people. Who ma
Mark Nicastre
Aug 15, 20252 min read


Fitler Square Strategies: A Leading Public Relations Firm in Pennsylvania
Take a Look at the Rankings of the Best Public Relations Firms in Pennsylvania Clutch Ranks the Top PR Firms in Pennsylvania Clutch ranked Fitler Square Strategies , based in Philadelphia, among Pennsylvania's top public relations firms. We areproud to be one of the few firms to receive a five-star rating on the site. The rankings include firms that offer a range of PR services, including paid media, earned media, and digital marketing. The Manifest's Rankings of Public Rela
Mark Nicastre
Aug 1, 20252 min read


GOP’s Transit Fight Intensifies PA’s Urban-Rural Political Divide
Republicans in Pennsylvania are attacking transit in the commonwealth's largest cities and fueling a regional divide that is much...
Mark Nicastre
Jul 30, 20252 min read


Can a PA Democrat Replicate Mamdani’s Winning Campaign?
The question that every political is observer is asking right now, "Is there a Zohran Mamdani in [fill in the state/city]?" For those who...
Mark Nicastre
Jul 25, 20252 min read


What About the Electorate in PA's Budget Fight?
Pennsylvania's state budget is again late, and there's no real groundswell for action to end it. The general public is simply not...
Mark Nicastre
Jul 21, 20252 min read
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