No Crisis Is Static. Your Training Shouldn't Be Either.

No crisis is static, especially when it primarily lives on social media.

When we use Siege, our social media crisis training tool, to help clients prepare for how a crisis unfolds, we can create new challenges by injecting new events into the simulation.

For example, what if you're a salad company training to prepare for a cyclospora outbreak?

Siege allows you to inject a regulatory investigation - even a botched one - into the training.

The events are AI-researched and generated, true to the scenario and your organization, to make sure your training is as realistic as possible.

What Quick Inject Does During a Crisis Training

Siege's Quick Inject feature allows facilitators fire a live event into the simulation with one click, triggering immediate reactions. Events include:

• Media Picks It Up — A journalist publishes breaking coverage of the crisis

• Gov't Investigation — A regulatory body announces a formal investigation

• Celebrity Weighs In — A high-profile public figure publicly reacts

• Law Enforcement — An official law enforcement statement is issued

• Competitor Reacts — A rival organization takes a public shot

• Positive Development — Good news breaks that partially defuses the crisis

Each event shifts the severity of the crisis in real time, just like it would in the real world.

Your team has to adapt on the fly because in an actual crisis, they'll have to.

Want to see it in action? Reach out to our team or learn more about Siege.

At Fitler Square Strategies, we help organizations navigate crises, build advocacy campaigns, and communicate when it matters most. If you're facing a challenge or just want to be better prepared for the ones ahead, we'd love to talk. Get in touch or learn more about what we do.