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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but the blank page keeps winning? A public relations firm with crisis experience helps break that block and gets your team ready for hard moments. Without preparation, a crisis will hurt your reputation fast. Negative stories pile up, press coverage turns rough, and social media problems spread. A crisis communications plan gives your team structure and helps you respond to issues that threaten your reputation. Why you need

Mark Nicastre
Aug 8, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.

Mark Nicastre
Feb 17, 20232 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read
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