1. Nobody Can Find the Crisis Communications Plan

They're rummaging through file cabinets, shared folders, and emails to find the crisis plan. If your organization has developed a crisis communications plan, it should include a clear process for where the plan is stored and how it's activated, including who receives it and when.

2. There Are 87 People on the Approval Chain

There's usually a mix of butt covering and a sincere concern about getting the proper approvals, but too often organizations overload the approval process, and it either freezes them in place or waters down the response to a point of uselessness.

3. They've Never Practiced in a Realistic Environment

This is the one that's hardest to fix in the moment because by then, it's too late. It's one thing to practice your crisis response in a staid conference room; it's another to practice in a realistic environment. This is especially true, as nearly all crises now have a social media component. We built Siege, a social media crisis training tool, to help organizations train with AI personas in a realistic environment.

Want to prepare your team for a social media crisis? Reach out to our team or learn more about what we do.

At Fitler Square Strategies, we help organizations navigate crises, build advocacy campaigns, and communicate with clarity when it matters most. If you're facing a challenge or just want to be better prepared for the ones ahead, we'd love to talk. Get in touch or learn more about what we do.