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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.
Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark Nicastre
Dec 6, 20232 min read
I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark Nicastre
Aug 9, 20235 min read
Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.
Mark Nicastre
Jun 8, 20234 min read
How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.
Mark Nicastre
Oct 5, 20222 min read
Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or...
Mark Nicastre
Sep 15, 20224 min read
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