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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...
Mark Nicastre
Jan 272 min read


Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark Nicastre
Dec 6, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.
Mark Nicastre
Feb 17, 20232 min read


Developing a Communications Plan for Colleges and Universities
Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi
Mark Nicastre
Dec 19, 20222 min read
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