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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...
Mark Nicastre
Jan 272 min read


Client Success: PA Needs Teachers Gets Earned Media Coverage Across Pennsylvania
Pennsylvania faces a critical shortage of teachers, and PA Needs Teachers is leading the effort to alleviate the crisis. Our work has...
Mark Nicastre
Jun 3, 20243 min read


Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark Nicastre
Dec 6, 20232 min read


A Media Relations Lesson from Baseball: What is on-the-record?
This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark Nicastre
Oct 12, 20232 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark Nicastre
Aug 9, 20235 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but the blank page keeps winning? A public relations firm with crisis experience helps break that block and gets your team ready for hard moments. Without preparation, a crisis will hurt your reputation fast. Negative stories pile up, press coverage turns rough, and social media problems spread. A crisis communications plan gives your team structure and helps you respond to issues that threaten your reputation. Why you need
Mark Nicastre
Aug 8, 20232 min read


The Most Common Finding in Communications Audits
In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers. Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak interna
Mark Nicastre
Jul 20, 20232 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark Nicastre
Jul 11, 20231 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face tough challenges when they manage litigation. The public response around a case shapes outcomes and reputations. You need a crisis communications partner who understands how fast situations escalate and how high the stakes are. Legal challenges bring reputational risk to your clients. While your firm manages the legal strategy, you need a partner to manage the public response. A legal dispute can turn into a crisis fast if you lack support from a team with cris
Mark Nicastre
Jul 10, 20232 min read


How Should Advocacy Organizations Celebrate Policy Wins?
Your organization and your stakeholders worked hard for a major policy win. Now what? Many groups jump to the next project and forget to show people what they accomplished. If you want your win to matter, you need a plan to thank lawmakers and explain the results to supporters and the public. Look at the Inflation Reduction Act. When President Biden signed the law, it brought new jobs, lower costs, and cleaner air and water. It covered many issues, which gave advocates pl
Mark Nicastre
Jun 14, 20232 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.
Mark Nicastre
Jun 8, 20234 min read


When do you need a crisis communications PR firm?
When do you need a crisis communications PR firm? If you've been thinking about hiring a public relations firm, here are some considerations
Mark Nicastre
Apr 17, 20232 min read


RCP: Crisis Management Lessons from Philadelphia
In Philadelphia earlier this month, a chemical spill threatened the city's water supply. The experience offered important lessons in...
Mark Nicastre
Apr 11, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.
Mark Nicastre
Feb 17, 20232 min read


Developing a Communications Plan for Colleges and Universities
Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi
Mark Nicastre
Dec 19, 20222 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...
Mark Nicastre
Oct 31, 20223 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.
Mark Nicastre
Oct 5, 20222 min read


Next Steps After Pennsylvania Budget Advocacy Success
If you scored a policy victory in this year's budget, it's important to notify your supporters and stakeholders.
Mark Nicastre
Jul 16, 20222 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.
Mark Nicastre
Jan 4, 20222 min read
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