Developing a Communications Plan for Colleges and Universities

Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution.

Here is a simple way to create a Communications Plan for Colleges and Universities

Bring people into the room early. Invite voices from key schools and departments when you start your planning. You get fewer surprises and fewer hold ups when people see how you reached your decisions.

Set clear ways to share information. Use email lists, short newsletters, or internal tools so people know where to look for updates. Keep these channels simple.

Push for coordination. Hold short, regular check ins with partners across the university. Use project tools to show progress. This helps everyone move in one direction.

Publish the plan once you finish it. Make sure everyone can read it. This builds trust and removes confusion.

Keep a shared folder with core resources. Include branding rules, templates, sample language, and graphics. Give everyone the same materials so communication stays consistent.

Stay in touch. Hold quick touch points with schools and departments. Ask for feedback. Share progress often. Regular communication builds trust and helps your plan stay on track.

Working with higher education takes more time and teamwork. You need clear processes and steady coordination to respond to problems and keep your message steady.

Fitler Square Strategies has experience working with colleges and universities to deliver and execute communications plans. Reach out to schedule a quick conversation to learn how we can help.