Mark NicastreJan 191 minPennsylvania PoliticsJohn Fetterman's Communications Style and Consistency on Key IssuesJohn Fetterman is a lightning rod. First, Republicans and conservatives tried to turn him into a boogeyman. Now progressives are upset....
Mark NicastreDec 6, 20232 minCrisis CommunicationsSocial Media and Crisis PR: A Lesson from FabFitFunWhat happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark NicastreOct 13, 20232 minStrategic CommunicationsA Media Relations Lesson from Baseball: What is on-the-record? This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark NicastreSep 6, 20233 minStrategic CommunicationsMeasuring Success: Metrics and Strategies for Assessing Communication Plan EffectivenessYou and your team wrote a comprehensive communications plan, but now that it's in place, you're unsure if it's effective. What should you...
Mark NicastreAug 23, 20232 minCrisis CommunicationsNavigating Bankruptcy: Effective Crisis Communications During a Financial CrisisBankruptcy is a challenging and sensitive situation for any organization. Leadership is stressed, employees have questions, and...
Mark NicastreAug 9, 20235 minCrisis CommunicationsI-95, the Rise of Local Conspiracy Theories, and Crisis ManagementI wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...