I saw this quote recently regarding health and exercise, but it really struck me that it also applies to communications.

Are you missing the media coverage you expected? Is social media quiet even when your team posts often? Does your communications team stay busy without clear results? You need a communications audit. A communications audit helps you see what works and what holds you back. The review looks at structure, people, process, and content. Here is how audits work and why they matter. Review Communications Organization and Personnel The first step looks at structure and people. Who ma

In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers. Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak interna

When do you need a crisis communications PR firm? If you've been thinking about hiring a public relations firm, here are some considerations