How to Conduct a Communications Audit for Your Organization

Are you missing the media coverage you expected?

Is social media quiet even when your team posts often?

Does your communications team stay busy without clear results?

You need a communications audit.

A communications audit helps you see what works and what holds you back. The review looks at structure, people, process, and content.

Here is how audits work and why they matter.

Review Communications Organization and Personnel

The first step looks at structure and people. Who makes decisions. How approvals move. Where work slows down. We review roles, responsibilities, and workflows to see whether talent matches the work. We talk with staff and key stakeholders to understand how the team operates day to day. We also review project tools and internal processes to see where time and effort get wasted.

Analyze the Communications Plan

Next, we review your communications plan, when one exists. We look at goals, audiences, messages, and tactics. The focus stays on alignment and outcomes.

We review four areas.

Communication Channels

We examine how your organization communicates with employees, customers, partners, and stakeholders. The goal is to understand which channels perform and which ones fall flat.

Content and Messaging

We review clarity, relevance, and accuracy across audiences. Messages need to match the people you want to reach.

Timing and Frequency

We assess whether communication reaches stakeholders at the right moments and at a useful pace.

Internal Communications

We review how information flows inside the organization and how engaged employees feel.

Gather and Review Stakeholder Feedback

Audits include listening. We speak with employees, customers, and key partners. Feedback comes through interviews, focus groups, and surveys. We analyze responses to find patterns, gaps, and missed opportunities.

Assess Communications Measurements and Outputs

Strong communication needs clear measurement. We review how progress gets tracked and whether metrics match goals. We help refine goals so teams track progress with data tied to outcomes.

Findings and Recommendations

After research wraps up, we deliver a detailed report. The report outlines findings, risks, and recommendations. We include tools such as a SWOT analysis and a quantitative review of communication channels.

We provide feedback on internal and external communication. The recommendations focus on action. Better approval paths. Clearer protocols. Improved tools. Sharper messaging. Updates to the communications plan so goals and execution align.

Conclusion

Fitler Square Strategies helps organizations strengthen communication from structure to systems to content.

Contact us to learn how a communications audit brings focus and results.