We work with clients to determine the types of crisis that your organization might face such as natural disasters, data breach, product recall, employee misconduct, or any other disruptive events. Based on these conversations we identify the members of a crisis communications team, which may include senior executives, legal, human resources, public relations, and IT staff.

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Our team develops a plan that includes goals, tactics, crisis teams, holding statements and content, approval processes, and internal and external notification strategies that will ensure that your team is prepared for a crisis. We help develop a protocol for determining who will be responsible for communicating during a crisis, what communication channels will be used, and how often the updates will be provided.

We work with clients to help organizations prepare by scheduling and running table top exercises and crisis trainings focused on public relations. We run scenarios of potential crises for your team to enhance preparedness and measure how well the crisis communication strategy is working. Table top trainings simulate an emergency or crisis situations in a controlled environment. In this exercise, participants are taken through a hypothetical scenario and are asked to react and take action accordingly. When we develop and run table top exercises we test the participants' knowledge, skills, and decision-making abilities based on the crisis communications plan.

In addition to planning and training, we provide on call and emergency crisis communications services. We help our clients provide real-time communication channels for critical information to be shared with stakeholders and the public at large. We work with clients to manage their response to a crisis by offering quick and effective communication channels to manage urgent situations and minimize the impact of a crisis.

Misinformation and reputation harming content travels fast, and we help clients monitor their reputations so they are aware of public narratives and potential problems as soon as they arise. Public awareness of a problem or crisis often occurs before a company is aware and misinformation or disinformation can travel fast before an organization can respond. Before you know it the court of public opinion could have already sided against you, and organizations and individuals might be attacking you. By monitoring your organization's reputation, we can help get ahead of problems before they become full blown crises.

We have worked with high-profile executives and we know how to help them guide their organization during a crisis. Whether it is a governor or a CEO we provide sound counsel during crisis events. During the COVID-19 pandemic, we helped a governor guide the state's response. We know the best practices for dealing with high-profile leaders including discretion.

We can help your organization establish a rapid response protocol and command center operations and procedures.  We can identify the key stakeholders and personnel who will be involved in the rapid response and command center including representatives from different departments such as operations, communications, logistics, and legal. We can help share and operationalize your crisis communications plan to guide your rapid response. We have worked with emergency management organizations and high-profile political campaigns to provide rapid response.

We are a public relations agency that specializes in crisis management. We can lead your public relations response to a crisis including media relations and outreach, paid media, and social media to respond to and resolve crises. 

In addition to our crisis work, we can help your organization develop a track of proactive communications efforts that build your reputation so you have goodwill and capital when you are faced with a difficult situation. A PR agency should always work to promote and protect your organization, meaning that your goals and tactics should help to mitigate vulnerabilities and build credibility that can survive a crisis. While we are a crisis PR agency, we understand the importance of brand and reputation building on blue sky days.