We start by learning our clients’ goals and developing strategic multi-channel communications plans. Strategic campaign plans are comprehensive and structured documents that outline the goals, objectives, strategies, tactics, timelines, and budgets necessary to achieve specific campaign outcomes.

We have experience working with reporters and media nationally—from top cable news programs to weekly newspapers. We provide media relations services, including press releases, media pitches, press conferences, and media tours to build relationships with journalists.

We help organizations develop messaging using data, research, and stakeholder conversations. We work with clients to create messaging that resonates with their key audiences and provide talking points, message boxes, and other collateral to support messaging efforts.

With paid media and advertising, organizations can target audiences based on demographics, interests, and behaviors—enabling them to reach the right people at the right time with the right message. We have run hundreds of paid media campaigns, from micro-targeted advocacy campaigns to multi-million dollar advertising campaigns across television and radio.

We work with clients to develop social media campaigns. We analyze the target audience and select the appropriate social media platforms that align with the organization's goals and have a high potential for engagement and conversion. We create engaging content that resonates with the audience across all social media channels and optimize it for each platform.

For any campaign, it is critical to have foundational documents and collateral that provide consistency and a framework for the effort. We develop talking points, one-pagers, fact sheets, message boxes, and other content to follow messaging guidance and help our clients stay on message.

Advocacy campaigns need diverse coalitions and reliable stakeholders. When engaging with an advocacy client, we research to identify potential coalition partners and stakeholders, their interests, attitudes, and behavior. We analyze information to segment the audience and prioritize the most influential and relevant groups. We reach out to campaign partners, build coalitions, and keep them engaged through the campaign process—working to turn them into validators for the campaign effort.

As part of a comprehensive advocacy campaign, we work with clients to develop decision maker engagement plans. From emails to texts to phone calls, we can work with your supporters to contact decision makers and advocate for your goals. We ensure decision makers understand your organization's position on an issue and hear the depth of support from your members and stakeholders.

We work with clients to develop community outreach plans that engage local audiences, build public support, and increase visibility. We coordinate events, listening sessions, and partnerships to ensure communities are informed, involved, and empowered to participate in advocacy efforts.