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Public Relations and Advocacy Firm

Fitler Square Strategies is a public relations firm based in Philadelphia, Pennsylvania, specializing on advocacy and crisis communications. Working for governors, senators, and high-profile public affairs and political campaigns, we've been in some of the most significant political and public policy fights over the last 15 years. By developing and executing multi-channel, comprehensive advocacy and communications campaigns, we will help your organization advance its advocacy and public relations goals through strategic communications and stakeholder engagement. Every organization, initiative, or campaign needs a communications plan with clear goals and deliverables. We will develop a comprehensive communications plan with your organization's leadership that includes goals, messages, audiences, targets, tactics, deliverables, and calendars. We will base our planning on comprehensive research and audits of your organization's goals and needs.

Services : Services

Strategic Communications Plans

We start by learning own clients goals and developing strategic multi-channel communications plan. Strategic campaign plans are comprehensive and structured documents that outline the goals, objectives, strategies, tactics, timelines, and budgets necessary to achieve specific campaign outcomes. These plans are critical tools that provide direction, focus, and accountability for campaign activities and help ensure success.

Media Relations and Earned Media 

We have experience working with reporters and media nationally from top cable news programs to weekly newspapers. We provide media relations services, including press releases, media pitches, press conferences, and media tours to build relationships with journalists. 

Message Development

Organizations need clear, concise, compelling messages communicating the campaign's value proposition to the target audience. We help organizations develop messaging using data, research, and stakeholder conversations. We work with clients to create messaging that resonates with their key audiences and provide talking points, message boxes, and other collateral to support messaging efforts. 

Paid Media and Advertising 

With paid media and advertising, organizations can target audiences based on demographics, interests, and behaviors, enabling them to reach the right people at the right time with the right message. We have run hundreds of paid media campaigns, from micro-targeted advocacy campaigns to multi-million advertising campaigns across television and radio.

Social Media and Digital Media 

We work with clients to develop social media campaigns. We analyze the target audience and select the appropriate social media platforms that align with the organization's goals and have a high potential for engagement and conversion. We create engaging content that resonates with the audience across all social media channels and optimize it for each platform. 

Collateral and Content Development

For any campaign, it is critical to have foundational documents and collateral that provide consistency and a framework for the effort. We develop talking points, one-pagers, fact sheets, message boxes, and other content to follow messaging guidance and help our clients stay on message. 

Coalition Building & Stakeholder Engagement

Advocacy campaigns need diverse coalitions and reliable stakeholders. When engaging with an advocacy client, we research to identify potential coalition partners and stakeholders, their interests, attitudes, and behavior. We analyze information to segment the audience and prioritize the most influential and relevant groups. We reach out to campaign partners, build coalitions, and keep them engaged through the campaign process. We work to turn them into validators for the campaign effort. 

Decision Maker Engagement

As part of a comprehensive advocacy campaign, we work with clients to develop decision maker engagement plans. From emails to texts to phone calls, we can work with your supporters to contact decision makers and  advocate for your goals. We can make sure understand your organization's position on an issue and hear depth of support from your members and stakeholders.

Community Outreach & Engagement

As part of a comprehensive advocacy campaign, we work with clients to develop decision maker engagement plans. From emails to texts to phone calls, we can work with your supporters to contact decision makers and  advocate for your goals. We can make sure understand your organization's position on an issue and hear depth of support from your members and stakeholders. 

Contact Us

We are a Philadelphia, Pennsylvania-based public affairs firm that offers a full range of public relations, crisis communications, strategic communications, and advocacy services to corporate, nonprofit, political, and government clients.

 

We specialize in crisis preparedness and crisis communications for organizations of all sizes that face challenges to their reputations as well as organizational consulting for communications offices and operations.

From long-term strategic planning to responding to an immediate crisis, we can create and execute a communications plan that will help your organization communicate with its audiences.

Let us help you solve your most pressing communications problems.

2401 Walnut Street,
Suite 102,
Philadelphia, PA 19103

(215) 326-9105

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