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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


4 Signs Your Crisis Communications Plan Is Already Outdated
Having a crisis communications plan is the first step, but it doesn't help if it's obsolete or gathering dust somewhere. Here are 4 signs your crisis communications plan is already outdated. 1. Your Crisis Communications Plan Doesn't Start With Social Media Your plan should start with social media. Earned media or traditional media can still drive a crisis, but if you don't center your crisis communications plan around social media, you're in trouble. Social media pours gasol

Mark Nicastre
Jul 152 min read


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.

Mark Nicastre
Jan 29, 20254 min read


Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...

Mark Nicastre
Jan 27, 20252 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...

Mark Nicastre
Aug 9, 20235 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...

Mark Nicastre
Jul 11, 20231 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.

Mark Nicastre
Jun 8, 20234 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.

Mark Nicastre
Jan 4, 20222 min read
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