top of page
Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.

Mark Nicastre
Jan 294 min read


Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...

Mark Nicastre
Jan 272 min read


How to Conduct a Communications Audit for Your Organization
Are you not getting the media hits you expect? Is your social media failing to get engagement? Does it feeling like your communications...

Mark Nicastre
Mar 21, 20242 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...

Mark Nicastre
Aug 9, 20235 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with...

Mark Nicastre
Aug 8, 20233 min read


The Most Common Finding in Communications Audits
In my experience conducting communications audits, the most common recurring finding is poor internal communications within the...

Mark Nicastre
Jul 20, 20232 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...

Mark Nicastre
Jul 11, 20231 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face many challenges when it comes to managing litigation and legal battles on behalf of their clients. Beyond the courtroom,...

Mark Nicastre
Jul 10, 20233 min read


How Should Advocacy Organizations Celebrate Policy Wins?
You organization and your stakeholders have worked hard to gain a significant policy win, now what? Too many times organizations simply...

Mark Nicastre
Jun 14, 20234 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.

Mark Nicastre
Jun 8, 20234 min read


Do you need a communications audit?
It can be helpful to get an outside perspective on your organization. That's where a communications audit by an outside firm can help.

Mark Nicastre
Jan 15, 20232 min read


Developing a Communications Plan for Higher Education Institutions
Most institutions of higher education, including colleges and universities, have a process of shared governance and decentralization....

Mark Nicastre
Dec 19, 20222 min read


Importance of a Multi-Channel Communication Strategy for Organizations
Here's how your organization can develop a multi-channel communications strategy.

Mark Nicastre
Nov 12, 20222 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.

Mark Nicastre
Jan 4, 20222 min read
bottom of page
