Mark NicastreSep 15, 20232 minStrategic CommunicationsCrafting Audience Personas for Effective Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreJul 11, 20231 minPennsylvania PoliticsRCP: Messengers Matter in Advocacy CommunicationsWhen planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark NicastreJun 16, 20231 minIssue AdvocacyRCP: Three Zero Cost Reforms for Pennsylvania's BudgetPennsylvania's budget season is coming to a (maybe?) crescendo. With billions of dollars in decisions coming in the next few weeks, how...
Mark NicastreJun 14, 20234 minPublic RelationsHow Should Advocacy Organizations Celebrate Policy Wins?You organization and your stakeholders have worked hard to gain a significant policy win, now what? Too many times organizations simply...
Mark NicastreMay 19, 20231 minPhiladelphiaRCP: Should Pennsylvania’s State Parks Serve Alcohol?Should Pennsylvania follow 30 states and Philadelphia Parks & Recreation's lead and allow alcohol sales in state parks?
Mark NicastreApr 26, 20231 minPennsylvaniaRCP: Governor Josh Shapiro’s Impressive First 100 DaysIn Pennsylvania, Governor Josh Shapiro is reaching his first 100 days in office. It's a small sample size, but so far Gov. Shapiro has built