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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.

Mark Nicastre
Jan 294 min read


A Media Relations Lesson from Baseball: What is on-the-record?
This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...

Mark Nicastre
Oct 12, 20232 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with...

Mark Nicastre
Aug 8, 20233 min read


The Most Common Finding in Communications Audits
In my experience conducting communications audits, the most common recurring finding is poor internal communications within the...

Mark Nicastre
Jul 20, 20232 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face many challenges when it comes to managing litigation and legal battles on behalf of their clients. Beyond the courtroom,...

Mark Nicastre
Jul 10, 20233 min read


Are you looking for a crisis communications firm in Philadelphia?
A Philadelphia crisis communications firm can help your organization prepare and respond to a crisis to protect its reputation.

Mark Nicastre
May 12, 20233 min read


RCP: Governor Josh Shapiro’s Impressive First 100 Days
In Pennsylvania, Governor Josh Shapiro is reaching his first 100 days in office. It's a small sample size, but so far Gov. Shapiro has built

Mark Nicastre
Apr 26, 20231 min read


When do you need a crisis communications PR firm?
When do you need a crisis communications PR firm? If you've been thinking about hiring a public relations firm, here are some considerations

Mark Nicastre
Apr 17, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.

Mark Nicastre
Feb 17, 20233 min read


Developing a Communications Plan for Higher Education Institutions
Most institutions of higher education, including colleges and universities, have a process of shared governance and decentralization....

Mark Nicastre
Dec 19, 20222 min read


Crafting a Media Relations Strategy for the 2023 PA Legislative Session
Following the 2022 elections, Pennsylvania's government will have new leaders in the House and the Governor's office. Democrats won the...

Mark Nicastre
Nov 15, 20222 min read


Importance of a Multi-Channel Communication Strategy for Organizations
Here's how your organization can develop a multi-channel communications strategy.

Mark Nicastre
Nov 12, 20222 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...

Mark Nicastre
Oct 31, 20223 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read


Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or...

Mark Nicastre
Sep 15, 20224 min read


Next Steps After Pennsylvania Budget Advocacy Success
If you scored a policy victory in this year's budget, it's important to notify your supporters and stakeholders.

Mark Nicastre
Jul 16, 20222 min read


Do you need a crisis communications firm with Pittsburgh experience?
Are a business or organization in the Pittsburgh region facing a public crisis or threat to your reputation? In that case, you need a...

Mark Nicastre
Jun 8, 20223 min read
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