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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


What Your PR Team Should Do in the First 30 Minutes of a Crisis
Last week, I wrote about what organizations get wrong in the first 30 minutes of a crisis. Here's what they should do instead. 1. Activate Your Crisis PR Plan and Assess the Situation Is it a crisis or not? Hopefully, you've done the training and scenario planning to understand what is a crisis and what isn't. But the first thing you need to do is get your team together and decide whether to activate the crisis response plan. You can't afford to spend the first 30 minutes deb

Mark Nicastre
Jul 202 min read


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.

Mark Nicastre
Jan 29, 20254 min read


A Media Relations Lesson from Baseball: What is on-the-record?
This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...

Mark Nicastre
Oct 13, 20232 min read


RCP: Governor Josh Shapiro’s Impressive First 100 Days
In Pennsylvania, Governor Josh Shapiro is reaching his first 100 days in office. It's a small sample size, but so far Gov. Shapiro has built

Mark Nicastre
Apr 26, 20231 min read


Crafting a Media Relations Strategy for the 2023 PA Legislative Session
Following the 2022 elections, Pennsylvania's government will have new leaders in the House and the Governor's office. Democrats won the...

Mark Nicastre
Nov 15, 20222 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...

Mark Nicastre
Oct 31, 20223 min read


Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or legislative session in Harrisburg, and there is a lot to track in the Commonwealth. Here are some quick thoughts on the state of play in Pennsylvania. The Fetterman Team is Really Good at Political Campaigns The Fetterman campaign has been very impressive. They’ve made two strategic decisions that have put their team on offense. One is a twist on

Mark Nicastre
Sep 16, 20224 min read


Next Steps After Pennsylvania Budget Advocacy Success
If you scored a policy victory in this year's budget, it's important to notify your supporters and stakeholders.

Mark Nicastre
Jul 16, 20222 min read
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