Mark NicastreSep 15, 20232 minStrategic CommunicationsCrafting Audience Personas for Effective Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreJul 20, 20232 minInternal CommunicationsThe Most Common Finding in Communications AuditsIn my experience conducting communications audits, the most common recurring finding is poor internal communications within the...
Mark NicastreJul 11, 20231 minPennsylvania PoliticsRCP: Messengers Matter in Advocacy CommunicationsWhen planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark NicastreJun 14, 20234 minPublic RelationsHow Should Advocacy Organizations Celebrate Policy Wins?You organization and your stakeholders have worked hard to gain a significant policy win, now what? Too many times organizations simply...
Mark NicastreJun 1, 20231 minPhiladelphiaChallenging the Narrative of Pennsylvania’s Primary Election ResultsEarlier this month, primary elections in Pennsylvania decided nominees for Allegheny County Executive and Philadelphia Mayor. The...
Mark NicastreApr 26, 20231 minPennsylvaniaRCP: Governor Josh Shapiro’s Impressive First 100 DaysIn Pennsylvania, Governor Josh Shapiro is reaching his first 100 days in office. It's a small sample size, but so far Gov. Shapiro has built