Pennsylvania Budget Season: Advocacy Tactics That Deliver Results in June

There's one month left until the state budget deadline in Pennsylvania. 

You've spent the last six months doing the hard work: talking with legislators, making your case to the public, and explaining the importance of your issue. 

Maybe you require funding or a policy change that will benefit your membership. Maybe you want to expand a successful program.

You've made great inroads! You have supporters! Legislators care about your issue! 

Now, the big question: how do you get your issue across the finish line in the last 30 days? 

Too often, even consensus and noncontroversial issues fall by the wayside during budget season. 

Legislators, staffers, and officials are flooded with information and requests. 

You need to stay top of mind as legislators and staff walk into important budget meetings. 

You want to stay in front of them in the office—and at home—across as many mediums as possible. 

At Fitler Square Strategies, we can help.

Here are five tactics you can activate quickly - on a budget - to help you win in June. 

Connected TV (CTV) Ads That Deliver with Precision - on a Budget

Connected TV enables you to deliver a high-quality message to your audience's television without the cost or scattershot nature of broadcast or cable television. We can build narrow audiences using in-depth data, enabling you to deliver your message to decisionmakers in the office or at home. 

Patch-Through Phone Calls From Real Constituents

Legislators like to hear from constituents. Especially in the last month, legislators and their staff often lack the patience or time to hear from someone who lives hundreds of miles outside their district, yet they genuinely want to know what their constituents think about an issue. We can build lists of constituents who care about your issue and connect them directly with legislators who represent them. 

Paid Social and Programmatic That Reaches Decisionmakers

Do you have a key meeting coming up with a decision maker? We can use paid social and programmatic digital advertising to ensure they are aware of your issue before and after you speak with them. Is there a key vote or committee hearing? We can target legislators and ensure that they receive your message. 

Earned Media That Builds Momentum

A well-placed story can shape public perception and apply pressure. We pitch compelling stories, case studies, and expert voices that make it harder for lawmakers to ignore your issue. We also help draft and place op-eds from your organization's leaders, respected allies, or affected individuals to show why the budget must address your issue now.

Conclusion

In the last month of Pennsylvania's budget debate, we can develop and execute a comprehensive communications plan that keeps your issue at the forefront of decisionmakers' minds. Don't let all of your work go to waste. Contact us today and learn how we can help get your issue across the finish line in June.