The Most Common Finding in Communications Audits

In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers.

Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak internal communication hurts the organization.

Strong internal communication keeps teams aligned and supports stronger external messaging.

Here are common internal communication problems we see in audits.

Lack of Clear Internal Communications Processes

Teams need clear protocols and defined workflows. People work faster and with fewer mistakes when they understand their roles and responsibilities.

Siloed Mindsets Within A Communications Office

Groups within the communications office often operate alone. This blocks collaboration. When internal teams fail to coordinate, they cannot lead or support external partners.

No Internal Knowledge Base for the Communications Team

Communications offices produce large volumes of content but often have no master planning or messaging document. Every team needs an internal knowledge base that sets strategy and gives clear direction.

Workflow Confusion within Communications Offices

Teams face endless workflow tool options. The goal is not to pick the most complex system. The goal is to pick the tool the team will use. Adoption is the metric that matters.

Conclusion

Fitler Square Strategies supports organizations through detailed communications audits. Reach out to schedule a conversation and learn how our process strengthens internal communication and improves results. Reach out and schedule a conversation at your convenience to learn more about our process and results.