Mark NicastreOct 13, 20232 minStrategic CommunicationsA Media Relations Lesson from Baseball: What is on-the-record? This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark NicastreSep 15, 20232 minStrategic CommunicationsUnderstanding Your Audience and Building Audience Personas for Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreSep 6, 20233 minStrategic CommunicationsMeasuring Success: Metrics and Strategies for Assessing Communication Plan EffectivenessYou and your team wrote a comprehensive communications plan, but now that it's in place, you're unsure if it's effective. What should you...
Mark NicastreAug 23, 20232 minCrisis CommunicationsNavigating Bankruptcy: Effective Crisis Communications During a Financial CrisisBankruptcy is a challenging and sensitive situation for any organization. Leadership is stressed, employees have questions, and...
Mark NicastreAug 9, 20235 minCrisis CommunicationsI-95, the Rise of Local Conspiracy Theories, and Crisis ManagementI wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark NicastreAug 8, 20234 minCrisis CommunicationsWork with a Crisis PR Firm to Help Write Your Crisis Communication Plan Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with specific...