Mark NicastreOct 13, 20232 minStrategic CommunicationsA Media Relations Lesson from Baseball: What is on-the-record? This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark NicastreAug 23, 20232 minCrisis CommunicationsNavigating Bankruptcy: Effective Crisis Communications During a Financial CrisisBankruptcy is a challenging and sensitive situation for any organization. Leadership is stressed, employees have questions, and...
Mark NicastreAug 9, 20235 minCrisis CommunicationsI-95, the Rise of Local Conspiracy Theories, and Crisis ManagementI wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark NicastreAug 8, 20234 minCrisis CommunicationsWork with a Crisis PR Firm to Help Write Your Crisis Communication Plan Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with specific...
Mark NicastreJun 14, 20234 minPublic RelationsHow Should Advocacy Organizations Celebrate Policy Wins?You organization and your stakeholders have worked hard to gain a significant policy win, now what? Too many times organizations simply...
Mark NicastreFeb 24, 20232 minStrategic CommunicationsHow Can a Public Relations Firm Help You Achieve Your Media Relations Goals?Fitler Square Strategies has a successful record of media relations in Pennsylvania and nationally. We are a strategic communications...