What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.

I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...

Your organization and your stakeholders worked hard for a major policy win. Now what? Many groups jump to the next project and forget to show people what they accomplished. If you want your win to matter, you need a plan to thank lawmakers and explain the results to supporters and the public. Look at the Inflation Reduction Act. When President Biden signed the law, it brought new jobs, lower costs, and cleaner air and water.   It covered many issues, which gave advocates pl

What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.

Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi