top of page
Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.

Mark Nicastre
Dec 6, 20232 min read


I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...

Mark Nicastre
Aug 9, 20235 min read


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but you're staring at a blank page? Working with a public relations firm with...

Mark Nicastre
Aug 8, 20233 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face many challenges when it comes to managing litigation and legal battles on behalf of their clients. Beyond the courtroom,...

Mark Nicastre
Jul 10, 20233 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.

Mark Nicastre
Jun 8, 20234 min read


Are you looking for a crisis communications firm in Philadelphia?
A Philadelphia crisis communications firm can help your organization prepare and respond to a crisis to protect its reputation.

Mark Nicastre
May 12, 20233 min read


When do you need a crisis communications PR firm?
When do you need a crisis communications PR firm? If you've been thinking about hiring a public relations firm, here are some considerations

Mark Nicastre
Apr 17, 20232 min read


10 Rules for Crisis Communications
What are some good rules for crisis communications? As an organization, mitigating risks to your reputation and operation is important.

Mark Nicastre
Feb 17, 20233 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read


Do you need a crisis communications firm with Pittsburgh experience?
Are a business or organization in the Pittsburgh region facing a public crisis or threat to your reputation? In that case, you need a...

Mark Nicastre
Jun 8, 20223 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.

Mark Nicastre
Jan 4, 20222 min read
bottom of page
