Mark NicastreSep 15, 20232 minStrategic CommunicationsCrafting Audience Personas for Effective Advocacy CampaignsWhen planning a communications strategy, you need to understand the motivations of your audiences. As you build a communications plan,...
Mark NicastreJul 11, 20231 minPennsylvania PoliticsRCP: Messengers Matter in Advocacy CommunicationsWhen planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...
Mark NicastreJun 16, 20231 minIssue AdvocacyRCP: Three Zero Cost Reforms for Pennsylvania's BudgetPennsylvania's budget season is coming to a (maybe?) crescendo. With billions of dollars in decisions coming in the next few weeks, how...
Mark NicastreJun 14, 20234 minPublic RelationsHow Should Advocacy Organizations Celebrate Policy Wins?You organization and your stakeholders have worked hard to gain a significant policy win, now what? Too many times organizations simply...
Mark NicastreApr 19, 20232 minThought LeadershipRCP: Occupational Licensing Is Broken in PennsylvaniaThis week, I wrote a piece for Real Clear Politics Pennsylvania on the occupational licensing system and the need for reform....
Mark NicastreNov 15, 20222 minIssue AdvocacyCrafting a Media Relations Strategy for the 2023 PA Legislative SessionFollowing the 2022 elections, Pennsylvania's government will have new leaders in the House and the Governor's office. Democrats won the...