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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.

Mark Nicastre
Jan 294 min read


Client Success: PA Needs Teachers Gets Earned Media Coverage Across Pennsylvania
Pennsylvania faces a critical shortage of teachers, and PA Needs Teachers is leading the effort to alleviate the crisis. Our work has...

Mark Nicastre
Jun 3, 20243 min read


John Fetterman's Communications Style and Consistency on Key Issues
John Fetterman is a lightning rod. First, Republicans and conservatives tried to turn him into a boogeyman. Now progressives are upset....

Mark Nicastre
Jan 19, 20241 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...

Mark Nicastre
Jul 11, 20231 min read


How Should Advocacy Organizations Celebrate Policy Wins?
Your organization and your stakeholders worked hard for a major policy win. Now what? Many groups jump to the next project and forget to show people what they accomplished. If you want your win to matter, you need a plan to thank lawmakers and explain the results to supporters and the public. Look at the Inflation Reduction Act. When President Biden signed the law, it brought new jobs, lower costs, and cleaner air and water. It covered many issues, which gave advocates pl

Mark Nicastre
Jun 14, 20232 min read


Challenging the Narrative of Pennsylvania’s Primary Election Results
Earlier this month, primary elections in Pennsylvania decided nominees for Allegheny County Executive and Philadelphia Mayor. The...

Mark Nicastre
May 31, 20231 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...

Mark Nicastre
Oct 31, 20223 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read


Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or...

Mark Nicastre
Sep 15, 20224 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.

Mark Nicastre
Jan 4, 20222 min read
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