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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Partner with a Crisis PR Firm for Your Communication Plan
Do you know you need a crisis communications plan, but the blank page keeps winning? A public relations firm with crisis experience helps break that block and gets your team ready for hard moments. Without preparation, a crisis will hurt your reputation fast. Negative stories pile up, press coverage turns rough, and social media problems spread. A crisis communications plan gives your team structure and helps you respond to issues that threaten your reputation. Why you need

Mark Nicastre
Aug 8, 20232 min read


The Most Common Finding in Communications Audits
In my experience running communications audits, one finding shows up again and again. Communications teams often struggle with internal communication. It feels ironic, but it matters. When internal systems break down, external work suffers. Teams focus so much on external strategy that they overlook their own internal needs. Some teams lack clear approval steps. Others use the wrong workflow tools or get low adoption on the tools they picked. No matter the issue, weak interna

Mark Nicastre
Jul 20, 20232 min read


RCP: Messengers Matter in Advocacy Communications
When planning advocacy communications, the messenger matters as much as the message. As Pennsylvania debated its state budget, we got a...

Mark Nicastre
Jul 11, 20231 min read


Crisis Management for Law Firms and Litigation: Why to Partner with a Crisis Communications Firm
Law firms face tough challenges when they manage litigation. The public response around a case shapes outcomes and reputations. You need a crisis communications partner who understands how fast situations escalate and how high the stakes are. Legal challenges bring reputational risk to your clients. While your firm manages the legal strategy, you need a partner to manage the public response. A legal dispute can turn into a crisis fast if you lack support from a team with cris

Mark Nicastre
Jul 10, 20232 min read


RCP: Three Zero Cost Reforms for Pennsylvania's Budget
Pennsylvania's budget season is coming to a (maybe?) crescendo. With billions of dollars in decisions coming in the next few weeks, how...

Mark Nicastre
Jun 16, 20231 min read


How Should Advocacy Organizations Celebrate Policy Wins?
Your organization and your stakeholders worked hard for a major policy win. Now what? Many groups jump to the next project and forget to show people what they accomplished. If you want your win to matter, you need a plan to thank lawmakers and explain the results to supporters and the public. Look at the Inflation Reduction Act. When President Biden signed the law, it brought new jobs, lower costs, and cleaner air and water. It covered many issues, which gave advocates pl

Mark Nicastre
Jun 14, 20232 min read


Crisis Communications Challenges for Universities and Colleges
Fitler Square Strategies is a crisis communications firm that works with colleges and universities.

Mark Nicastre
Jun 8, 20234 min read


Challenging the Narrative of Pennsylvania’s Primary Election Results
Earlier this month, primary elections in Pennsylvania decided nominees for Allegheny County Executive and Philadelphia Mayor. The...

Mark Nicastre
May 31, 20231 min read


RCP: Should Pennsylvania’s State Parks Serve Alcohol?
Should Pennsylvania follow 30 states and Philadelphia Parks & Recreation's lead and allow alcohol sales in state parks?

Mark Nicastre
May 19, 20231 min read


RCP: Off-Year Races Will Shape Pennsylvania’s Future
In a little more than two weeks, Pennsylvania voters will go to the polls for off-year primary elections. With races for Philadelphia...

Mark Nicastre
Apr 30, 20232 min read
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