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Social Media Management for Advocacy, Nonprofits, and Associations: Amplify Your Impact

Writer: Mark NicastreMark Nicastre

At Fitler Square Strategies, we provide comprehensive social media management for advocacy groups, nonprofits, and grassroots movements. 


Our comprehensive services include planning, content development, and posting. We can create graphics and videos that engage your members, stakeholders, and key decision-makers. Our strategic approach helps organizations engage with supporters, influence policymakers, and drive meaningful change through digital platforms.


Our Social Media Management Services


Strategy Development & Audience Targeting

We tailor social media strategies to your advocacy goals, ensuring your message reaches the right audience. Our team uses data-driven insights to identify key demographics, including voters, legislators, and activists.


Content Creation & Campaign Management

Our team crafts compelling content to engage your audiences across multiple platforms.


  • Infographics & Data Visuals – Simplify complex issues

  • Videos – Capture attention and drive engagement

  • Graphics - Drive interaction with clear and concise graphics

  • Storytelling Posts – Highlight personal stories to humanize your cause

  • Call-to-Action (CTA) Posts – Encourage supporters to sign petitions, donate, or contact lawmakers


Multi-Platform Management

Our team ensures your advocacy efforts are amplified across all major social media channels.


  • Facebook & Instagram – For community engagement and storytelling

  • Twitter/X – For real-time updates and engaging policymakers

  • LinkedIn – For professional advocacy and coalition-building

  • TikTok & YouTube – To reach younger, highly engaged audiences


Community Engagement & Mobilization

We will help your organization foster an active and engaged community. We work with our clients to develop and execute engagement strategies with members, followers, and stakeholders.


  • Hosting chats or live Q&A sessions

  • Creating shareable hashtags

  • Develop engaging graphics and videos 

  • Encouraging user-generated content from supporters

  • Responding to comments and messages promptly


Paid Social Media Advertising

In addition to organic social media management, we can help your organization expand its reach with paid social media advertising. We optimize paid campaigns on platforms like Facebook/Meta and LinkedIn to engage policymakers, influencers, and grassroots supporters effectively.


Analytics & Performance Tracking

Our team continuously monitors and optimizes your social media campaigns using analytics tools. We provide data-driven reports to refine and enhance your advocacy efforts.


Case Study: Pennsylvania Workforce Development Association 

We have worked with the Pennsylvania Workforce Development Association on its communications efforts, including managing social media channels. Since our engagement with the organization began, we have helped it communicate with its members and stakeholders and increased its LinkedIn followers by 400 percent.


Conclusion 

Fitler Square Strategies understands advocacy and social media and can elevate your advocacy efforts. We want to be your trusted partner in driving digital engagement, policy impact, and positive change.

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© 2024 by Fitler Square Strategies, a Philadelphia, Pennsylvania-based public affairs firm offering public relations, advocacy, and crisis communications services.

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