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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.


Developing a Communications Plan for Colleges and Universities
Most colleges and universities spread decision making across many offices. Leaders do not run things with a strict chain of command. This helps people feel free to speak up and work on their own, but it also creates communication problems. Your team needs a plan that respects this culture and still pushes a clear message across the whole institution. Here is a simple way to create a Communications Plan for Colleges and Universities Bring people into the room early. Invite voi

Mark Nicastre
Dec 19, 20222 min read


Crafting a Media Relations Strategy for the 2023 PA Legislative Session
Following the 2022 elections, Pennsylvania's government will have new leaders in the House and the Governor's office. Democrats won the...

Mark Nicastre
Nov 15, 20222 min read


How to prepare a candidate for a debate?
Last week, John Fetterman and Mehmet Oz debated for the first and only time in the Pennsylvania Senate race. The Senate debate is...

Mark Nicastre
Oct 31, 20223 min read


How to Set Goals in a Crisis Communications Plan
Goals in a crisis communications plan need to be specific, measurable, actionable and time-limited.

Mark Nicastre
Oct 5, 20222 min read


Checking in on the campaigns in Pennsylvania and the fall legislative session
Even though the campaigns in Pennsylvania have been at it for a year plus, the focus sharpens after Labor Day. Add in a few days or...

Mark Nicastre
Sep 16, 20224 min read


Next Steps After Pennsylvania Budget Advocacy Success
If you scored a policy victory in this year's budget, it's important to notify your supporters and stakeholders.

Mark Nicastre
Jul 16, 20222 min read


Launching Fitler Square Strategies
Today, I'm launching Fitler Square Strategies.

Mark Nicastre
Jan 4, 20222 min read
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