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Insights
Thoughts and strategy on crisis communications, public relations, and public affairs in Pennsylvania and beyond.
Crafting an Advocacy Strategy for the 2025 Pennsylvania Legislative Session
Learn how your organization can pass legislation through the General Assembly in 2025.
Mark Nicastre
Jan 29, 20254 min read
Pennsylvania Public Relations and Communications Jobs Board
Introducing the Pennsylvania Public Relations and Communications Job Board. With the recent changes in the administrations in Washington,...
Mark Nicastre
Jan 27, 20252 min read
Fitler Square Strategies Ranks Among Top PR Firms in Pennsylvania
Multiple rankings again list Fitler Square Strategies among the top Pennsylvania public relations firms in January 2025. Take a look at...
Mark Nicastre
Jan 1, 20252 min read
Political Vulnerability Audits for Higher Education: Navigating Challenges During the Trump Administration
With the recent election of President Trump, institutions of higher education need to prepare for possible shifts in federal policy. Schools should expect reduced student aid, the end of student debt forgiveness, and major structural changes at the U.S. Department of Education. Leaders need a clear view of their exposure. Fitler Square Strategies helps institutions assess these risks through political vulnerability audits. Vulnerability audits help institutions understand how
Mark Nicastre
Nov 18, 20242 min read
Social Media Management for Advocacy, Nonprofits, and Associations: Amplify Your Impact
Everyone needs a social media plan. Social media is how you reach supporters. It is how you share your message, and for advocacy groups...
Mark Nicastre
Sep 16, 20242 min read
Client Success: PA Needs Teachers Gets Earned Media Coverage Across Pennsylvania
Pennsylvania faces a critical shortage of teachers, and PA Needs Teachers is leading the effort to alleviate the crisis. Our work has...
Mark Nicastre
Jun 3, 20243 min read
John Fetterman's Communications Style and Consistency on Key Issues
John Fetterman is a lightning rod. First, Republicans and conservatives tried to turn him into a boogeyman. Now progressives are upset....
Mark Nicastre
Jan 19, 20241 min read
Social Media and Crisis PR: A Lesson from FabFitFun
What happens when a business makes an unforced error on social media? They need to take their crisis PR response seriously.
Mark Nicastre
Dec 6, 20232 min read
A Media Relations Lesson from Baseball: What is on-the-record?
This week, a minor controversy erupted here in Philadelphia when comments made by Atlanta Braves shortstop Orlando Arcia disparaging...
Mark Nicastre
Oct 12, 20232 min read
I-95, the Rise of Local Conspiracy Theories, and Crisis Management
I wrote this op-ed back in June, but Gov. Shapiro rebuilt I-95 too quickly and kept making the piece less relevant. There's been an...
Mark Nicastre
Aug 9, 20235 min read
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