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If you're looking for a crisis communications firm in Philadelphia to help your business or organization respond to a crisis and tell your side of the story, you should keep a few things in mind. Crises can strike businesses at any time, and when they do, they can cause significant damage to a company's reputation and bottom line. That's where crisis communications firms in Philadelphia come in - to help businesses manage and mitigate the impact of a public relations crisis and help your company or organization.
Here are some key factors to consider when selecting a crisis communications firm in Philadelphia:
Expertise in Philadelphia Crisis Communications
When it comes to crisis communications, experience matters. Look for a firm with a proven track record of successfully managing a broad range of crises in Philadelphia and the region. Our team specializes in crisis management and communications. We have experience in Philadelphia and the region. We have helped to respond to every high-profile public crisis over the last decade, from the Amtrak derailment to the COVID-19 pandemic. We have experience across industries and issues, from personnel actions to natural disasters and criminal acts. We have led Philadelphia crisis communications responses as well as Pennsylvania crisis responses. We have worked in more than just agencies. We have been on staff with the organizations and officials responsible for responding to the most challenging crises in recent memory.
Specialization in Crisis Communication
Many firms offer crisis communication and crisis management services, but only some specialize in crisis management and crisis communications. When you encounter a crisis, you want to engage an expert in crisis management to create a plan and guide your response. We have experience in crisis communications, and our firm specializes in crisis management and crisis response. We can lead training or response and have insights into various crisis issues and extensive experience. You want more than just PR professionals; you want crisis management experts.
Strong Relationships
Strong relationships with the media and key stakeholders are essential during a crisis. Look for a firm with established relationships with the media and stakeholders in your industry. We have worked with leaders and stakeholders in Philadelphia and the region. We know the civic, business, and political landscape in Philadelphia and the Commonwealth of Pennsylvania. We can develop a crisis response and notification system sensitive to the Philadelphia region and its unique needs.
Availability
A crisis can strike at any time, so choosing a firm available 24/7 to receive a call in an emergency is essential. We are available anytime to help you plan, prepare, and respond. We have been on sight numerous times and will respond swiftly to your needs at any time of the day or year.
Local and National Media Relations Experience
In a crisis, the media can be your friend and foe. A crisis communications firm can help you navigate the media landscape by providing media training, developing press releases, and managing media inquiries. If you're in the Philadelphia region, it's important to ensure your firm has experience working with local and national journalists. We have worked with the Philadelphia Inquirer, WPVI, NBC10, Fox29, and CBS3, as well as local content creators. In addition, to experience locally, we have national experience with the largest news outlets, from the New York Times to Fox News.
Crisis Communication Training and Planning Skills
Crisis communications require a strategic approach with deep planning experience. If you want to be successful, you need a firm with a to crisis planning, identifies potential risks, and has a well-developed crisis communication plan and experience running trainings and tabletop exercises. We have written crisis communications plans for organizations, used scenario planning and tabletop exercises to help organizations prepare, and developed holding statements and planning tools to help organizations prepare when a crisis strikes.
Crisis Messaging Experience
When a crisis hits, it's essential to have a clear and concise message communicating your company's stance on the situation. A crisis communications firm can help you develop consistent, truthful, and impactful messaging.
Communication Skills
Effective communication is critical during a crisis. Look for a firm with strong communication skills, including exceptional writing and speaking abilities. They should also be able to work seamlessly with your internal communications team, executives, and stakeholders.
Digital and Social Media Capabilities
Social media can play a significant role in a crisis in today's digital age. We have experience planning and leading the digital response to large-scale crises. Look for a firm with expertise in social media management, digital media monitoring, and online reputation management.
Reputation Management
A crisis can damage your organization's reputation, so look for a firm to manage your brand's online and offline reputation. The firm should have experience in reputation management, crisis communication planning, and crisis recovery. In a crisis, your company's reputation is on the line. A crisis communications firm can help manage your brand's reputation by developing a strategic communications plan to address the situation promptly and accurately. They can also help you monitor social media and other channels to maintain your brand's reputation.
Employee Communications
During a crisis, keeping your employees informed and updated is important. Many organizations focus their response on the public, but you must also ensure you engage your employees, keep them informed, and turn them into advocates. A crisis communications firm can help you develop internal communications that keep your employees informed and engaged. We have worked in 70,000-person organizations and developed and executed employee and internal communication plans. We have managed employee and internal communications in the Philadelphia region and remote work environments.
Choosing the right crisis communications firm in Philadelphia can make all the difference in protecting your organization's reputation and bottom line during a crisis. A crisis communications firm in Philadelphia can be a valuable asset to any business facing a crisis. By working with a reputable firm, organizations can develop effective crisis communication plans, manage their reputation, and ultimately, bounce back from a crisis stronger than ever. Considering these key factors, you can select a firm with the experience, skills, and knowledge to manage any crisis effectively. Be sure to start preparing for the unexpected before a crisis strikes - contact Fitler Square Strategies, a Philadelphia PR agency that specializes in crisis communications firm today.