Philadelphia Crisis PR Firm
Fitler Square Strategies is a Philadelphia-based crisis PR firm with 20+ years of experience helping businesses, nonprofits, government agencies, and executives navigate reputational crises.
Philadelphia Crisis Communications Experience
We have worked with organizations of all sizes in the Philadelphia region, from small businesses to academic institutions to major employers.
We've worked across industries from education to health care to consumer products and led responses to some of the area's most challenging crises. Our team has managed crises for elected leaders, nonprofits, CEOs, academic institutions, and organizations across healthcare, hospitality, education, and energy.
We have worked with leading stakeholders and influencers in the region and have deep experience with the media ecosystem including the Philadelphia Inquirer, NBC10, 6ABC, WHYY, CBS3, and other outlets in the region.
Crisis Management and Reputation Management Services
We provide end-to-end crisis communications services, from planning and training to 24/7 emergency response, and media relations. The nature of crisis communications is changing. We offer AI visibility monitoring and online reputation management. We have experience managing crises on social media that threaten to turn a viral moment into a reputational challenge.
Our core service offering is public relations and strategic communications. We help organizations develop communications strategy that tell their story publicly to help them manage through difficult situations.
Our ability to deliver results in crisis situations helps our clients manage and mitigate reputational challenges that threaten their operations.
Best Crisis Communications Firms in Philadelphia
Fitler Square Strategies is listed on several lists, recognizing it as one of the best crisis communications firms in Philadelphia including Clutch's Best Crisis Communications Firms in Philadelphia.
Crisis Communications and Crisis Management
Respond fast and effectively when the stakes are high. We help you plan for crises and manage the most difficult moments.
Crisis Communications Plans
We work with clients to determine the types of crisis that your organization might face such as natural disasters, data breach, product recall, employee misconduct, or any other disruptive events. Based on these conversations we identify the members of a crisis communications team, which may include senior executives, legal, human resources, public relations, and IT staff.
Our team develops a plan that includes goals, tactics, crisis teams, holding statements and content, approval processes, and internal and external notification strategies that will ensure that your team is prepared for a crisis. We help develop a protocol for determining who will be responsible for communicating during a crisis, what communication channels will be used, and how often the updates will be provided.
Crisis PR and Ongoing PR
We are a public relations agency that specializes in crisis management. We can lead your public relations response to a crisis including media relations and outreach, paid media, and social media to respond to and resolve crises.
In addition to our crisis work, we can help your organization develop a track of proactive communications efforts that build your reputation so you have goodwill and capital when you are faced with a difficult situation. A PR agency should always work to promote and protect your organization, meaning that your goals and tactics should help to mitigate vulnerabilities and build credibility that can survive a crisis. While we are a crisis PR agency, we understand the importance of brand and reputation building on blue sky days.
Executive Counsel for Crisis Situations
We have worked with high-profile executives, government leaders, and elected officials to provide strategic communications counsel during crises. During the COVID-19 pandemic, we advised a governor on statewide crisis communications, managing media relations, stakeholder communications, and public messaging during one of the most challenging public health crises in modern history. We understand the unique pressures facing senior leaders including media scrutiny, legal considerations, board accountability, and the need for rapid, accurate decision-making under pressure. We provide discreet, senior-level counsel to help leaders guide their organizations through the most difficult moments.
Crisis Media Monitoring
Misinformation and reputation harming content travels fast, and we help clients monitor their reputations so they are aware of public narratives and potential problems as soon as they arise. Public awareness of a problem or crisis often occurs before a company is aware and misinformation or disinformation can travel fast before an organization can respond. Before you know it the court of public opinion could have already sided against you, and organizations and individuals might be attacking you. By monitoring your organization's reputation, we can help get ahead of problems before they become full blown crises.
Rapid Response
We can help your organization establish a rapid response protocol and command center operations and procedures. We can identify the key stakeholders and personnel who will be involved in the rapid response and command center including representatives from different departments such as operations, communications, logistics, and legal. We can help share and operationalize your crisis communications plan to guide your rapid response. We have worked with emergency management organizations and high-profile political campaigns to provide rapid response.
Table Top Exercises and Crisis Training
We work with clients to help organizations prepare by scheduling and running table top exercises and crisis trainings focused on public relations. We run scenarios of potential crises for your team to enhance preparedness and measure how well the crisis communication strategy is working. Table top trainings simulate an emergency or crisis situations in a controlled environment. In this exercise, participants are taken through a hypothetical scenario and are asked to react and take action accordingly. When we develop and run table top exercises we test the participants' knowledge, skills, and decision-making abilities based on the crisis communications plan.
On Call and Emergency Crisis Communications Services
In addition to planning and training, we provide on call and emergency crisis communications services. We help our clients provide real-time communication channels for critical information to be shared with stakeholders and the public at large. We work with clients to manage their response to a crisis by offering quick and effective communication channels to manage urgent situations and minimize the impact of a crisis.
AI Visibility
When a crisis strikes, AI search tools can be as damaging as traditional media, and they move faster. Platforms like ChatGPT, Perplexity, and Google's AI Overviews shape public perception by surfacing content about your organization, often before you are aware a narrative is forming. We audit what AI tools are saying about your organization, identify harmful or inaccurate content, and develop a strategy to correct the record and improve your AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) profiles.
Insights on Crisis Communications
Frequently Asked Questions (FAQ)
What is a Philadelphia crisis PR firm?
A Philadelphia crisis PR firm is a public relations agency with specific experience in the Philadelphia region and connections with stakeholders, media, influencers, and decision-makers that can help organizations prepare for, respond to, and recover from crises that threaten their reputation. Fitler Square Strategies is a Philadelphia-based crisis PR firm with over 20 years of experience helping businesses, nonprofits, government agencies, and executives manage crises across Pennsylvania and nationally. We have worked in the region and helped manage some of the most visible crises in recent history.
What types of crises do Philadelphia organizations face?
Philadelphia organizations face a wide range of crises that could hurt their reputation or disrupt their operations. We have worked on social media controversies that have hurt local businesses on and offline. We have worked on sensitive employee misconduct cases with multiple victims and legal ramifications. We have worked on regulatory investigations that extend over time and impact operations well before the issue is made public. Because of our political background, we specialize in political or policy-driven challenges.
How quickly can a Philadelphia crisis PR firm respond?
Fitler Square Strategies is available 24/7 and can be engaged immediately when a crisis arises. We have rapid-response capacity to deploy holding statements, media protocols, social media content, and stakeholder communications within hours of being retained.
Why hire a Philadelphia crisis PR firm instead of a national agency?
A Philadelphia crisis PR firm can provide deep knowledge of the local media market, regional government relationships, and Pennsylvania political and policy dynamics that national agencies lack. Fitler Square Strategies has worked directly in the region for decades. Our leadership has worked with Pennsylvania governors, state agencies, and Philadelphia-area organizations, giving us unique insight into how crises play out in this market and how to resolve them.
What industries do you serve in Philadelphia?
We serve a wide range of industries in Philadelphia and the surrounding region, including healthcare, education, hospitality, energy, nonprofits, and government. We have provided crisis communications counsel to executives, academic institutions, museums, sports teams, small businesses, and large corporations across the Philadelphia area.
Do you provide crisis PR services beyond Philadelphia?
Yes. While we are headquartered in Philadelphia, Fitler Square Strategies provides crisis PR services to clients across Pennsylvania, including Pittsburgh, Harrisburg, and the surrounding regions, as well as nationally. Our team has managed crises for organizations at the local, state, and national level from Philadelphia to the West Coast.
What is the difference between public relations and crisis communications?
Public Relations is proactively promoting your organization and sharing its story to key audiences using multiple channels. Crisis communications or crisis PR focuses specifically on managing media relations and reputation during a crisis. During a crisis, your firm has to help manage internal stakeholder communications, employee messaging, regulatory notifications, and social media management in addition to media relations.
How do I find the right Philadelphia crisis PR firm for my organization?
The right Philadelphia crisis PR firm should have direct experience managing crises similar to yours, deep knowledge of the local media market, and the capacity to respond immediately when needed. Fitler Square Strategies offers a free 30-minute strategy call to discuss your needs and how we can help. You can book directly at our website, call us at (215) 326-9105, or email mark@fitlerstrategies.com.
Contact
Fitler Square Strategies
Phone
(215) 326-9105
Email
mark@fitlerstrategies.com
Address
2401 Walnut Street,
Suite 800,
Philadelphia, PA 19103
