Siege: Social Media Crisis Simulator

Siege is Fitler Square Strategies' social media crisis simulator that helps organizations train and prepare for crises that unfold on social media. Siege provides immersive, facilitator-led crisis simulations using AI-powered personas that respond to your team's actions, escalating or de-escalating the crisis. 

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If you want to move on from static training presentations, take a look at Siege

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Who Siege is For

 

We made Siege for teams that want to test themselves under the pressure of a realistic social media crisis. There's nothing quite like being in the middle of a social media crisis. Your feed explodes. Your crisis plan goes out the window. Siege simulates that feeling and pressure and helps your team perform when it counts. Siege is especially valuable for organizations in high reputational risk industries including healthcare, education, hospitality, energy, and consumer products.
 

How Siege Works

Siege lets you and your team train for a social media crisis by putting AI personas into a feed built around a scenario specific to your organization. A facilitator can lead the session and control the scenario from a real-time dashboard and inject new events into the scenario prompting the AI personas to respond and creating new challenges for your team.

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Why Social Media Crisis Training Matters 

Today, more and more crises start or end up on social media. The speed of social media creates real challenges for organizations, and it is critical to be prepared. Too often, teams are trained using static presentations or trainings. This doesn't work for social media. Siege simulates the experience and pressure of exactly what it is like for your organization's social media feed to explode in real-time.  

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