Is Your Team Ready for a Social Media Crisis?
- Mark Nicastre

- Mar 12
- 1 min read
What is the value of a good initial response to a crisis?
What does a poor initial response cost you and your team?
Social Media Crisis Communications Training Tool
We developed Siege, a social media crisis training tool, to help teams prepare and train for a crisis with a realistic flow of information, new events, and AI personas that react to what you do and say.
The training tool helps teams see how their response impacts the organization and the crisis by tracking the severity of the crisis.
A good response reduces the severity, and an off-message response increases the severity.
When the severity increases, the AI personas react and often attack even harder, making your next step even more important.
A Social Media Crisis Training Tool to Test Your Team Live
It's one thing to talk theoretically in a conference room about your response, it's another to see how the public reacts to a statement or a post.
Even strong communications teams often haven't been under the stress of seeing their social feeds getting absolutely destroyed, and with Siege, we can show you and your team what that looks like and give you the tools to react correctly and get out of the crisis intact.

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