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Pennsylvania Workforce Development Association (PWDA) Increase LinkedIn Followers by over 280 Percent

Owned Media (Social)

Challenge:

PWDA wanted to communicate with lawmakers, stakeholders, and members on social media channels that are natural to the workforce development conversation.


Strategy:

Fitler Square Strategies implemented a year-round social media content strategy designed to make PWDA the go-to online voice for workforce development in Pennsylvania.


Execution:

  • Created a content calendar balancing legislative updates, member highlights, event promotions, and thought leadership posts.

  • Leveraged event-based spikes in engagement by live-tweeting the annual Workforce Development Summit.

  • Designed social graphics optimized for LinkedIn to boost shareability and engagement.


Results:

  • Increased LinkedIn followers by over 280%.

  • Expanded PWDA’s social media following among Pennsylvania legislators and agency staff.

  • Elevated the organization’s digital brand as the central connector in the state’s workforce development ecosystem.

© 2025 by Fitler Square Strategies, a Philadelphia, Pennsylvania-based public affairs firm offering public relations, advocacy, and crisis communications services.

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