How We Do It
At Fitler Square Strategies, we use a comprehensive PESO approach—integrating Paid, Earned, Shared, and Owned media—to amplify your message, build public support, and achieve impactful results.
Our team aligns each media type with your specific goals, ensuring a cohesive, powerful strategy tailored to your unique needs.
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Paid Media
Paid media ensures that your message reaches key audiences with precision and scalability. From targeted digital ads to sponsored content, we manage paid media campaigns that drive awareness, action, and advocacy where it matters most.
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How We Help:
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Targeted Advertising: We create and manage campaigns that reach policymakers, community leaders, and the public with tailored messaging to support your objectives.
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Issue-Based Campaigns: Our team designs paid campaigns that align with your issues, increasing visibility across platforms.
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Performance Tracking: We monitor and optimize paid media efforts to ensure maximum impact and a high return on investment.​
Our Approach: With a deep understanding of Pennsylvania’s politics, demographics, and media markets, we ensure that paid media initiatives drive your goals.
Earned Media
Earned media builds credibility and amplifies your message through trusted, third-party sources. Our team cultivates relationships with journalists, editors, and influencers to secure media coverage that boosts your public image and reinforces your advocacy goals.
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How We Help:
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Media Outreach and Press Releases: We connect with journalists and craft press releases to generate coverage in reputable outlets.
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Thought Leadership: Our team positions you as an expert, securing speaking engagements, editorial placements, and interviews to strengthen your voice in key issues.
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Crisis Management: In challenging times, we help you navigate public perception with responsive, transparent communication to maintain trust.
Our Approach: Through strategic earned media, we help clients foster trust and authority, ensuring that your voice reaches audiences with credibility and impact.
Shared Media
Shared media fosters engagement by encouraging conversations and building community. We help you leverage social channels and partnerships to boost engagement, allowing your message to resonate widely and authentically.
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How We Help:
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Influencer Campaigns: Our team uses partnerships and alliances to broaden your campaign’s reach, mobilizing supporters on critical issues.
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Advocacy Campaigns: We design social advocacy campaigns that align with your mission and mobilize supporters on issues that matter to your stakeholders.
Our Approach: We research influencers and allies in your space and build relationships with them to join your mission.
Owned Media​
Owned media gives you control over your message and allows you to communicate directly with your audience. We develop owned assets that convey your story, values, and insights, establishing a trusted platform for ongoing engagement.
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How We Help:
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Website and Blog Content: We create informative content that tells your story and keeps your audience informed on the issues that matter.
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Email Newsletters and Reports: Our team develops email campaigns and reports that deepen relationships with stakeholders, keeping them updated on important developments.
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Video and Visual Assets: We produce compelling multimedia content that brings your message to life, ensuring it resonates with all audiences.
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Social Media Management: We build and manage social strategies that engage your community, increase visibility, and encourage meaningful dialogue.
Our Approach: With owned media, we help you establish a long-term, direct connection with your audience, enabling ongoing communication and strengthening brand loyalty.
Contact Us
We are a Philadelphia, Pennsylvania-based public affairs firm that offers a full range of public relations, crisis communications, strategic communications, and advocacy services to corporate, nonprofit, political, and government clients.
We specialize in crisis preparedness and crisis communications for organizations of all sizes that face challenges to their reputations as well as organizational consulting for communications offices and operations.
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From long-term strategic planning to responding to an immediate crisis, we can create and execute a communications plan that will help your organization communicate with its audiences.
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Let us help you solve your most pressing communications problems.
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2401 Walnut Street,
Suite 102,
Philadelphia, PA 19103
(215) 326-9105